Job Information
GE Healthcare Intern - Marketing & Analytics in Singapore, Singapore
Job Description Summary
This role is required to support the AKA Imaging business in B2B marketing functions such as lead management tracking for marketing ROI, and market data analytics for market trends and insights.
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Job Description
Responsibilities
B2B Marketing: Lead management
Support the AKA Imaging marketing team in managing the steps of the lead management process, including creating campaigns in salesforce for each of the tactics, linking opportunities to campaigns, using marketo and liaising with the omnichannel and inside sales teams to follow up on leads
Become familiar with B2B marketing metrics and processes such as lead to orders conversion rate, funnel stages, wing-to-wing process of lead management including qualification, lead scoring, and others.
Connect marketing budget spend with funnel and orders
Review salesforce dashboards and prepare reports to show marketing ROI
Market Data
Become familiar with commercial excellence metrics such as share %, share v points, market %, and visibility
Prepare and update existing analytics documents with latest market data
Data entry and cross-checking between offline files and smartsheets
Extract reports from Salesforce.com to analyse funnel and prepare win/loss pivots
Manage the relevant dashboards in Salesforce.com
Perform additional tasks as required to support AKA Imaging marketing team and the modalities.
Qualifications / Requirements
Strong skills in using Microsoft Excel, Spotfire, Power BI, Salesforce.com
Ability to adapt quickly to change
A personable team-player with the ability to work harmoniously with people from diverse cultures and countries
Ability to collaborate with numerous stakeholders and accommodate their availabilities
Shows attention to details
Demonstrates proactive behavior and takes initiative
Interested in learning and developing commercial acumen
Maintains high level of ethics, quality, safety and environmental standards in all aspects of the business
This role is based in Singapore
Need to effectively interact with local and regional staff and customers.